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What is a requirement concerning the disclosure of items on the price list?

  1. Customers must purchase all items listed on the GPL.

  2. Customers may choose only the items they desire.

  3. All items must be clearly defined by brand name.

  4. Services may not be broken down into individual costs.

The correct answer is: Customers may choose only the items they desire.

The requirement concerning the disclosure of items on the price list is that customers may choose only the items they desire. This principle stems from the Federal Trade Commission's Funeral Rule, which mandates that funeral providers give consumers the freedom to select specific goods and services they want. This allows individuals and families to tailor arrangements according to their preferences and budget, ensuring transparency and protection for consumers. In context, the other options do not align with the established regulations. For instance, there is no requirement for customers to purchase all items or for services to be bundled without choice. Clear definitions of items are important for clarity, but they do not specifically necessitate brand names, and the rule allows for itemization of services rather than prohibiting it. This flexibility and choice empower consumers in their decision-making regarding funeral services.